Case Study
Reebok X AKA
The SneAKA
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Case Study
Reebok X AKA
SCROLL FOR MORE
Reebok X AKA
AKA x Reebok –
The SneAKA
AKA was dead set on creating a sneaker with Reebok from day one.
The name “The SneAKA” came to me instantly in the very first meeting. But I held it back until we could present the whole integrated campaign roll-out as a full story arc.
It would all be delivered over an 8-week campaign where we drop an episode a week, culminating in the reveal of the final design in the form of a 30-second commercial as The SneAKA went on sale.
My thought was, we would then film the design development as concepts went back and forth over video conference and email.
It would all be delivered over an 8-week campaign where we drop an episode a week, culminating in the reveal of the final design in the form of a 30-second commercial as The SneAKA went on sale.
Happily, it worked a treat. The online store sold out in 10 minutes, and the physical store’s stock was cleared within hours of launch.
LEGO X Star Wars
Springboks
Samsung
ESPN
The Currie Cup
Jungle Beat
Sony Mobile
Reebok
Reebok
BP
Music Videos
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Fancy a chat?
Drop me a line. You can always know one more person.
