People know we’re selling them stuff.
They know we know.
And we know they know.
Let’s drop the charade and
have a good conversation.
People know we’re
selling them stuff.
They know we know.
And we know they know.
Let’s drop the whole charade and
just have a good conversation.
Professional overview.
Mentoring Leader
The only thing I love more than creativity itself is bringing the best out of others, and helping them achieve more than they ever thought they could. After all, the more you teach the more you learn.
Creative Unicorn
They just don’t make ‘em like they used to. People management, department building, art direction, copywriting, design, social, live/experiential, illustration, bragging. I do it all.
Proven track record
Experienced in building and leading teams and departments. While leading and selling bold, audacious creative ideas that deliver extraordinary business results.
Trusted by C-suite clients
Coming up with a great idea is one thing. It’s something else to get it sold. And it’s another thing all together to keep it sold. The secret to all of that? It all comes down to trust and relationship.
Results orientated
I believe in developing assets for brands rather than just churning out campaigns. The best work drives tangible results and meaningful change – that goes far beyond agency silverware in my opinion.
Global experience
There’s an understanding about creating global campaigns that only comes from living and working in multiple cities. So far I’ve lead teams in UK, New York, South Africa and Los Angeles.
Brand partners. Some previous, some current.
Stuff my Mom brags about.
Working with Samsung & President Clinton on Samsung’s 2013 keynote address at CES.
Working on multiple movie
websites, premiers, and after-parties including Men in Black, Spider-Man & The Incredible Hulk.
Creating multiple illustrations to support editorial pieces in Golf Digest, Sports Illustrated and Runner’s World.
Working with Maria Sharapova on
multiple Sony Ericsson campaigns.
Working with Michael Dell to create and deliver the Dell World brand experience in Austin, Texas.
Working with Natasha Bedingfield, and multiple Grammy Award winning artist like Jonas Myrin on multiple music videos.
Working with Hiphop artist AKA on multiple campaigns.
Conceptualized and created Sony Ericsson’s “Gig In The Sky” with Jamiroquai. And broke a few Guinness World Records in the process.
Making the news in 82 countries with
the LEGO Star Wars X-Wing stunt. My daughter, Sam on my hip for a live interview in Times Square.
Being on TV to talk about how the creative industry is changing.
The journey so far.
Hats & Rabbits,
Los Angeles
June 2014 - February 2021
Founder, Chief Creative Officer –
Los Angeles, London, South Africa
Los Angeles, London, South Africa
- Founded, built and lead a highly nimble, highly creative integrated advertising agency with offices and clients in Los Angeles, London and South Africa.
- Established agency as lead creative agency across Europe for Arlo security cameras.
- Built Reebok account from a single one-off conversation into being Agency Of Record for their ‘emerging markets’.
- Created multiple TV spots for ESPN in the USA and UK.
- Created the “Home Ground Advantage” campaign for the Springboks, the South African national rugby team. The campaign enabled fans to have their selfie appear (for a fee) on the players’ numbers on their game day shirts. The campaign delivered $2 return for every $1 spent in the creation of the campaign.
- Created “Pretty Lethal” – a Reebok campaign delivering free self-defense classes to women in multiple markets around the world. The campaign developed into a line of women’s combat/training apparel for the brand.
- Redesigned Energade Energy Drink packaging.
- Updated Springboks logo and Corporate Identity.
- Directed multiple music videos.
- Additionally, creatively lead and delivered campaigns for Cartoon Network, Hasbro, Juventus Soccer Club, Microsoft, South African Rugby, and Welsh Rugby.
Jack Morton
Worldwide,
New York
June 2012 - May 2014
EVP, Executive Creative Director
- Responsible for recruitment and re-engineering of the creative department.
- Created agency strategic positioning, “Be Brave”.
- Lead agency new business efforts, and expansion of existing accounts.
- Member of the agency Global Creative Council.
- Created best-in-class brand experiences for American Airlines, BP, Dell, Lego, Mastercard, NBC, and Samsung.
Saatchi & Saatchi X,
New York
May 2010 - June 2012
Creative Director >
Executive Creative Director
Executive Creative Director
- Tasked with re-invigorating and raising the quality of the creative output of the agency.
- Conceptualized, developed and rolled-out a creative development framework to get to better work. The initiative aligned creatives with all internal stakeholders and clients.
- Created, lead powerful integrated campaigns for LG, Smirnoff, and Wendy’s.
Iris Worldwide,
London > New York
May 2004 - May 2010
Creative Group Head, London >
Creative Director, Partner - New York
Creative Director, Partner - New York
- Joined ad agency Iris as its 36th member. Helped turn a London office of 36 people into a 1000+ global network of 19 offices over the next six years.
- After leading multiple new business pitch wins for the agency, and playing a key role in the leadership and culture of the agency, was promoted to Creative Director and made partner.
- Art Director/Copywriter/Designer working across all accounts including Adidas, Disney, PlayStation, Powerade, Sony Mobile and T-Mobile.
Haygarth,
London
May 1997 - April 2004
Art Director > Senior Art Director >
Creative Team Leader
Creative Team Leader
- Started as an Art Director, rose quickly through the ranks to become Creative Team Leader.
- As well as regular advertising projects, worked on multiple movie websites, premieres and after parties.
- Art Director/Copywriter/Designer working across all accounts including Columbia Tristar, Sony Pictures, Paramount Pictures, Star Trek, Tropicana and Nokia accounts.
Mike Cole & Associates, South Africa
December 1994 - April 1997
Junior Creative
- Recruited straight out of Ad College. Started immediately after graduation.
- Supported creative teams in various writing, storyboarding and design functions.
Fancy a chat?
Drop me a line. You can always know one more person.
