Case Study
Sony Mobile
Gig in the Sky
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Case Study
Sony Mobile
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Sony Mobile
Sony Mobile –
Gig In The Sky
Sony Mobile, or Sony Ericsson as they were known at the time, were looking to create noise about their Walkman phones.
They were looking for an idea that would be “impossible to be ignored” (actual words lifted from original client brief).
I flew to Munich and pitched 3 concepts: the first was a very safe idea – be the title sponsor of a TV talent show. The second idea was braver, and involved making music free for everyone for a day. The third idea was to do a gig at 30,000 feet in a custom tricked-out plane… All key Sony stakeholders were in unanimous agreement that the Gig In The Sky was a “go” before I boarded the plane back to London.
I still wish the outside of the plane was lime green rather than white, but there were a hundred other details that made up for it – custom safety video, branded terminal experiences on departure and arrival, Guinness World Records, and an insane afterparty gig. #LongLiveAmbitiousClients
LEGO X Star Wars
Springboks
Samsung
Reebok X AKA
ESPN
The Currie Cup
Jungle Beat
Reebok
Reebok
BP
Music Videos
Fancy a chat?
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Fancy a chat?
Drop me a line. You can always know one more person.
